How a law firm grew lead form submissions 150% in 6 months

Result screenshot

+150%
Lead form submissions
-40%
Cost per lead
Top 3
Map results (3 areas)
6
Months

The situation

A mid-size law firm relied on referrals and paid ads. Their Google Business Profile was unoptimized, local citations were inconsistent, and competitors dominated local intent searches.

The approach

  1. 1

    Optimized Google Business Profiles across all practice areas with regular posts and Q&A.

  2. 2

    Built citations on legal directories and standardized NAP across the web.

  3. 3

    Created practice-area landing pages targeting local intent and high-value keywords.

Before

After

The outcome

+150% lead form submissions in 6 months.

Lead form submissions grew 150% in six months. The firm ranked in the top 3 map results for three primary practice areas, cutting cost-per-lead by 40%.

More results

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