How a B2B SaaS platform doubled organic pipeline in 5 months

Result screenshot

+190%
Pages indexed
2x
Organic pipeline
400+
Pages cleaned up
5
Months to 2x pipeline

The situation

A complex product site with 400+ pages suffering from crawl waste, canonical conflicts, and poor index coverage. AI engines rarely cited the brand.

The approach

  1. 1

    Audited crawl paths and pruned thin, duplicate, and paginated URLs.

  2. 2

    Rebuilt canonicalization, internal linking, and XML structure.

  3. 3

    Rewrote key pages to answer entity questions and earn AI Overview citations.

Before

After

The outcome

+190% pages indexed in 3 months.

Index coverage jumped 190%. Core landing pages started appearing in AI Overviews, and organic pipeline doubled within five months.

More results

Other engagements with measurable, compounding outcomes.

+340%Organic traffic
6 months
Skincare / Beauty

D2C Skincare Brand

Organic traffic grew 340%. Branded and non-branded keywords moved into page one, and cost-per-acquisition dropped as organic became a stable channel.

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12kMonthly visits
18 months
Owned property / Affiliate

NamingMonk

Scaled to 12,000 monthly visits and a steady affiliate revenue stream — all from organic search and minimal paid spend.

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14Real media placements
4 months
Fintech / UAE

Fintech Startup

Earned 14 placements in real finance and tech publications, which doubled as high-trust backlinks and referral traffic sources.

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