Digital Marketing Glossary

Search Engine Optimization. Improving a website’s technical setup, content, and authority so it can earn more visibility in organic search results.

Generative Engine Optimization. Structuring credible, useful information so a brand can be understood and cited by AI-powered search and answer engines.

Search Engine Results Page. The page shown after a search, including organic listings, ads, maps, snippets, images, and AI-generated results.

A link from another website to yours. Relevant, editorially earned backlinks can help search engines assess authority and discover content.

The underlying goal behind a query—such as learning, comparing options, finding a location, or making a purchase.

Work that helps search engines crawl, render, understand, and index a website efficiently, while supporting a fast and accessible user experience.

Improving visibility for location-based searches through business profiles, local pages, citations, reviews, and relevant local signals.

A valuable action completed by a visitor, such as calling, submitting a form, purchasing, booking, or requesting a proposal.