How a fashion retailer recovered a failed migration and grew 220%

Result screenshot

-60%
Traffic lost on day one
+220%
Organic revenue
5
Months to recovery
1,800+
URLs redirected

The situation

After a platform migration, the store lost 60% of its organic traffic overnight. Category pages deindexed, product URLs broken, and revenue in freefall.

The approach

  1. 1

    Implemented 301 redirect maps for every legacy URL and rebuilt the XML sitemap.

  2. 2

    Fixed faceted navigation and canonical tags that were splitting link equity.

  3. 3

    Rewrote product and category descriptions with structured data for rich snippets.

Before

After

The outcome

+220% organic revenue in 5 months.

Recovered and surpassed pre-migration traffic within 5 months. Organic revenue grew 220%, and category pages started ranking for competitive head terms.

More results

Other engagements with measurable, compounding outcomes.

+340%Organic traffic
6 months
Skincare / Beauty

D2C Skincare Brand

Organic traffic grew 340%. Branded and non-branded keywords moved into page one, and cost-per-acquisition dropped as organic became a stable channel.

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+190%Pages indexed
3 months
Analytics / SaaS

B2B SaaS Platform

Index coverage jumped 190%. Core landing pages started appearing in AI Overviews, and organic pipeline doubled within five months.

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12kMonthly visits
18 months
Owned property / Affiliate

NamingMonk

Scaled to 12,000 monthly visits and a steady affiliate revenue stream — all from organic search and minimal paid spend.

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